“If you walk into battle with [these] simple principles . . . you'll walk away with what you want and leave the other person happier for having done the deal.” —Dave Ramsey, host of The Dave Ramsey Show and #1 New York Times–bestselling author of The Total Money Makeover

Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened. This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy.

The key to the process is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt compete. But no two negotiations are alike—one strategy cannot fit all. The One Minute Negotiator teaches you four viable strategies and shows how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side.

Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You'll never walk away thinking about what you should have asked for or might have gotten. Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any negotiation to the best possible conclusion.

“The One Minute Negotiator will reset your mindset to achieve the best outcomes in the toughest negotiations.” —Harvey Mackay, author of the #1 New York Times–bestseller Swim With the Sharks Without Being Eaten Alive

“Hutson and Lucas have put in capsule form some of the best ideas on successful negotiations I have ever seen.” —Darren Hardy, Publisher, Success magazine